Hot Wheels Reveals Ferrari Heritage Race Car Models: A 1:64 Comeback
Sep
Hot Wheels Reveals Ferrari Heritage Race Car Models: A 1:64 Comeback
After more than a decade, Hot Wheels is bringing Ferrari back into its pocket-size world. In 2025, the die-cast legend and the iconic Italian marque reunited, and collectors are revving up: the new Hot Wheels × Ferrari Heritage lineup features 1:64-scale versions of historic and modern Ferrari racing machines — including the 499P Modificata and the legendary 250 GTO.
Why This Matters
Hot Wheels hasn’t officially produced licensed Ferrari models in its mainstream 1:64 lineup for over ten years, mostly due to licensing restrictions.
This return marks more than just toys — it’s a symbolic reunion of two storied brands, blending Ferrari’s racing heritage with Hot Wheels’s collector culture. (Car and Driver)
The Highlighted Models
| Model | Why It’s Special | Hot Wheels Version |
|---|---|---|
| Ferrari 499P Modificata | Ferrari’s modern endurance prototype, which marked its return to top-level racing and was developed as part of their Sport Prototipi Clienti program. (hotwheels.fandom.com) | A faithful 1:64 die-cast rendering of the track-only 499P Modificata. Included in the Heritage set, it celebrates Ferrari’s 2020s racing ambitions. |
| Ferrari 312P | This historic prototype sits at the root of Ferrari’s endurance legacy and was the very first Ferrari ever made into a Hot Wheels model back in 1969/1970. | Hot Wheels re-issues it in Racing Red with Spectraflame™ paint and Neo-Classic wheels, paying tribute to that very first 312P casting. (store.ferrari.com) |
| Ferrari 250 GTO (Heritage/Collector Versions) | Widely regarded as one of the most beautiful and valuable Ferraris ever built, the 250 GTO dominated early GT racing and is a legend among car enthusiasts. | Though not part of the two-car Heritage Set, multiple sources confirm that Hot Wheels intends to offer versions of the 250 GTO in upcoming releases, including 1:64 collector runs. |
Collector Editions & Release Strategy
Hot Wheels is segmenting the Ferrari rollout across multiple product tiers, from inexpensive mass-market blister packs to premium collector editions:
- The Heritage Set (1:64 scale, Ferrari 312P + 499P) is aimed at fans of historical racing lore and nostalgic Hot Wheels packaging. (store.ferrari.com)
- At the same time, Car and Driver and Car & Driver note that Hot Wheels will release higher-end collector models, such as premium Circuit Legends editions of the 499P in chase colors, and possibly other Ferraris in limited “real rider” wheel formats. (Car and Driver)
- Not all the classic Ferraris are part of the initial set, but they are expected to arrive later, expanding the lineup significantly over time.
The Significance for Hot Wheels & Ferrari Fans
- For Hot Wheels collectors, the reintroduction of Ferrari models fills a decade-long gap. Ferrari is a marquee name that has always been part of automotive mythology — its absence from the 1:64 lineup has been conspicuous.
- For Ferrari enthusiasts, these models offer a fresh and tangible way to celebrate Ferrari’s endurance racing milestone moments — from classic GT cars to cutting-edge prototypes — but in a compact collectible format.
- This release also reflects a broader trend: toy and collectible makers are increasingly tapping into nostalgia while reconnecting with automotive heritage, and licensed miniatures like these sit right at that intersection.
Tips for Collectors
- Watch for early drops: The Heritage Set is already being distributed through Mattel Creations and Ferrari’s own store, and early listings are appearing online.
- Know the variants: Collectors should look out for different colourways, “chase” versions (rarer variants), and packaging styles (standard blister vs. premium box).
- Mind the scale: These Ferraris are all 1:64 scale, meaning they’re the same size as traditional Hot Wheels cars — so don’t expect scale-model detail like you’d find in larger 1:18 or 1:43 die-casts.
- Condition matters: For collectors, mint condition (sealed blister or pristine boxed) will be key. As with all Hot Wheels releases, early runs and limited editions can appreciate in value, especially rare chase variants.
Final Thoughts
The long-awaited Hot Wheels × Ferrari Heritage release marks not just a return of Ferrari to the 1:64 scale world, but a celebration of automotive and toy culture alike. From the classic silhouette of the 312P to the futuristic lines of the 499P Modificata — and with hopefully more models like the 250 GTO on the way — Hot Wheels is giving collectors a way to hold a piece of Ferrari’s storied racing lineage right in the palm of their hand.
If you’re building a racing shelf or just getting started, this is one Ferrari release you won’t want to let slip through your fingers.
